BTND.

BTND, short for “Better The Next Day,” is a brand built to empower physical and mental wellbeing through fitness and community. Founded by Jake Williamson, BTND inspires personal growth by turning motivation into action. From our training app, to Run Crews, to the BTND foundation we’re here to help you take that next step.

Our mission? To help you feel better. BTND hopes to equip you with the tools, support, and community to progress and keep improving, wherever you start.

We’re thrilled to join Endure24, an event that perfectly matches our values of resilience, progress, and community. It’s more than just a race, it’s a celebration of pushing limits and achieving the extraordinary. Partnering with Endure24 connects us with people who share our passion for growth. The 2025 event promises new challenges, unforgettable moments, and an incredible chance to grow stronger.